l444's Privacy Policy

This privacy policy applies to the l444 platform and all related services. It explains in detail what information we collect when you visit our site, create an account, or use any of our services, how that information is stored, and what it is used for. By using our services, you are considered to have agreed to the terms of this policy.

Protecting user privacy is our top priority at l444. We believe that digital security is not just a technical matter — it is the foundation of our relationship with our users. Alongside reading this policy, we recommend that you also read our Terms and Conditions, as the two documents complement each other.

1 What Information We Collect

When you create an account or use services on l444, we collect various types of information. This information comes from two main sources — information you provide directly and information our system collects automatically.

1.1 Information You Provide Directly

The information you provide yourself includes:

• Full name and date of birth (for age verification — all our services are for those aged 21 and above)
• Email address and mobile number
• Password and security-related information
• Documents required for identity verification (copy of National ID card or passport)
• Payment information — bKash, Nagad, Rocket, Upay or bank account details
• Information provided when contacting us via live chat or email

1.2 Automatically Collected Information

The following information is collected automatically while you use our platform:

• IP address and device type (mobile, tablet or desktop)
• Browser type and operating system
• Time of site access, page visit history and session duration
• Cookie and session token information
• Geolocation data (at country level only)

2 Use of Collected Information

l444 uses collected information only for specific and legitimate purposes. We never sell your information to third parties for commercial purposes.

2.1 Account Management and Verification

Information is used to create and manage your account and verify your identity. This includes age verification (confirming 21+), preventing multiple accounts, and keeping you protected from fraud.

2.2 Processing Financial Transactions

Payment information is used to process deposit and withdrawal requests. We use the information you provide to ensure secure transactions via bKash, Nagad, Rocket, Upay and bank transfers.

2.3 Providing Customer Support

When providing assistance via live chat or email, our representatives may view information related to your account. This is done solely to resolve your issue quickly.

2.4 Responsible Gaming

By analysing your gaming activity, we can identify unusual patterns and offer assistance when needed. Following the responsible gaming guidelines is one of l444's core commitments.

2.5 Technical Improvement and Security

Technical information is used to improve system performance, prevent cyberattacks, fix bugs and enhance the user experience.

2.6 Communication and Notifications

Emails or SMS messages may be sent to keep you informed about account activity, security alerts and important updates. You can stop receiving promotional messages at any time.

3 Information Storage and Security

l444 uses industry-standard technology to keep your information secure. Our servers are protected by SSL encryption, meaning all information transmitted between your browser and our servers is encoded — no third party can read it.

3.1 Technical Security Measures

• SSL/TLS encryption — active on every page of the site
• AES-256 encryption at the database level
• Two-Factor Authentication system
• Regular security audits and penetration testing
• Firewall and DDoS protection
• Automatic alerts for suspicious login or activity

3.2 Data Retention Period

Information is retained for as long as your account is active and for as long as required to meet legal obligations thereafter. Financial transaction records are generally kept for an extended period. If you request account closure, information beyond what is legally required will be deleted.

3.3 Staff Training

All l444 staff who have access to user information receive regular training on compliance with privacy policies. Access to information is kept limited on a need-to-know basis.

4 Sharing Information with Third Parties

l444 never sells your personal information for commercial purposes. However, in certain circumstances, limited information may be shared with trusted parties.

4.1 Payment Processors

Transaction-related information is exchanged with bKash, Nagad, Rocket, Upay and banking partners to process deposits and withdrawals. This information is used solely for the purpose of completing the relevant transaction.

4.2 Technology Service Providers

Game studios, server hosting providers and cybersecurity service providers may have access to limited technical information. All of them are contractually bound to comply with our privacy standards.

4.3 Legal Obligations

l444 has a legal duty to disclose relevant information in response to valid requests from law enforcement agencies, court orders or fraud investigations. Applicable laws are followed in such cases.

4.4 Business Restructuring

In the event of a future business merger, acquisition or sale, user information may be transferred. Users will be notified in advance in such circumstances.

5 Cookie Policy

Cookies are small text files that our site stores in your browser. They are used to keep your session active, remember your preferences and measure site performance.

5.1 Essential Cookies

These cookies are essential for keeping your login session active, managing security tokens and running the basic functions of the site. Without them, the site will not work properly.

5.2 Functional Cookies

These cookies are used to remember your language preference, site theme and other personal settings.

5.3 Analytics Cookies

Anonymous analytics data is collected to understand which pages are visited most, how long users stay on the site and where issues arise. This data does not identify any individual.

5.4 Cookie Controls

You can disable or delete cookies at any time from your browser settings. However, disabling essential cookies may limit some login and transaction features.

6 Your Rights Regarding Your Information

Every user registered on l444 has the following rights regarding their personal information:

• Right to Access: You can request to know what information we hold about you.
• Right to Rectification: If any of your stored information is incorrect, you can request that it be corrected.
• Right to Erasure: You can request deletion of information that is not subject to legal retention requirements.
• Right to Restrict Processing: In certain circumstances, you can object to the processing of your information.
• Right to Data Portability: You can request your information in a structured format.
• Right to Withdraw Consent: You can withdraw consent at any time from any processing carried out on the basis of your consent.

To exercise these rights, please contact our support team. We will review your request within 30 working days. If you have further questions about using our site, you can visit the FAQ page.

7 Protection of Minors

All services on l444 are exclusively for persons aged 21 and above. We do not knowingly collect or store information from any minor. Age is verified at the time of account registration.

If we are informed that information from a minor has been collected by mistake, we will immediately close that account and permanently delete all related information. We urge parents and guardians to use parental control tools on shared family devices.

8 International Transfer of Information

For technical reasons, your information may be stored or processed on servers located outside Bangladesh. In such cases, we ensure that the relevant servers and service providers maintain adequate data protection standards.

Data protection terms are included in our agreements with all third-party partners. Data centres are operated in accordance with up-to-date security standards.

9 Changes to the Privacy Policy

This policy may be revised from time to time in response to changes in our business operations, technology or the legal environment. For any significant change, we will:

• Update the "Last Updated" date at the top of this page
• A notification may be sent to your registered email
• A notice may be shown when you access the site

If you continue using the site after any changes, it will be assumed that you have agreed to the updated policy. We therefore recommend reviewing this page regularly.

10 Contact Us

If you have any questions or complaints about this privacy policy, or any requests regarding your information, please contact our support team. Our support team is available seven days a week, twenty-four hours a day in both Bengali and English.